So, you’ve locked in your product. Great.
Now let’s talk about what actually makes it stick in people’s minds — your brand.
Because honestly… a good product isn’t enough these days.
Your Brand Is More Than Just a Logo
Yeah, you’ll need the basics — name, logo, color palette. But that’s surface-level stuff. Real branding? It’s about the feeling people get when they interact with your product.
Are you going for fun and playful? Or sleek and high-end?
Whatever it is, commit to it — and carry that vibe across everything: packaging, product listing, inserts, your socials. It should all speak the same language.
When your branding’s on point, people remember you — and they trust you.
Packaging: It’s Your Product’s Handshake
Packaging is the first thing your customer actually sees and touches. So yeah — it matters.
But no, it doesn’t have to be fancy or expensive. Just clean, clear, and on-brand. Use fonts and colors that match your style. Add a thank-you card, maybe a QR code that leads to more products or a how-to video.
The little things? They stick.
Oh — and keep it Amazon-friendly. Oversized or complicated packaging can ruin your margins fast. Keep it neat and practical.
A+ Content: Underrated But Powerful
If you’re brand registered and not using A+ Content… you’re leaving money on the table.
This is your chance to go beyond boring bullet points. Show off real lifestyle photos, clean infographics, comparison charts — stuff that actually helps buyers picture your product in their life.
Like… don’t just say “easy to use.” Show someone using it with zero effort.
Don’t write “durable.” Show it in action — getting tossed in a bag, dropped on a counter, still going strong.
Your A+ Content should make someone feel like they already own the product. That’s when they hit “Buy Now.”
Branding, packaging, and A+ content — it’s all about trust.
Make your brand feel legit, and people won’t just buy.
They’ll come back for more.
