Amazon Seller Account Setup
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What You Need Before Setting Up Your
Amazon Seller Account
Business Registration Documents
- UAE sellers (amazon.ae): Valid UAE trade license with an e-commerce or trading activity code
- USA sellers (amazon.com): Certificate of Incorporation or Articles of Organization (US LLC)
- UK/Europe sellers (amazon.co.uk and EU): UK LTD Certificate of Incorporation or EU company registration document
- Saudi Arabia sellers (amazon.sa): Saudi Commercial Registration (CR) or valid GCC trade license
- Australia sellers (amazon.com.au): Australian Business Number (ABN) registration confirmation
- Canada sellers (amazon.ca): Certificate of Incorporation or Business Number registration from CRA
- Japan sellers (amazon.co.jp): Japanese company registration certificate (登記事項証明書) or foreign company registration documents
- Singapore sellers (amazon.sg): ACRA business registration document
- India sellers (amazon.in): GST registration certificate and company incorporation certificate (COI)
Identity Documents (All Marketplaces)
- Government-issued passport — accepted across all Amazon marketplaces. Do not use a driver’s licence; it is not accepted on every marketplace.
- Proof of residential address: bank statement or utility bill dated within the last 90 days. The address must match your Amazon registration address exactly.
Banking
- Business bank account in your registered company name (not a personal account)
- Business credit or debit card for subscription fees and Amazon charges
- Critical: The account holder name on the bank account must match your registered company legal name character for character. A mismatch is the single most common cause of verification suspension.
Tax Documents
- UAE sellers: TRN (Tax Registration Number) if VAT-registered with the UAE FTA
- USA LLC sellers: EIN (Employer Identification Number) from the IRS. Apply via Form SS-4 or the IRS online portal.
- UK/EU sellers: UK VAT number (from HMRC) and/or EU VAT number. EU sellers may need to register for VAT OSS for cross-border EU sales.
- Australia sellers: Australian Business Number (ABN) and GST registration if turnover exceeds AUD 75,000
- India sellers: GSTIN (Goods and Services Tax Identification Number)
- Canada sellers: Business Number (BN) from CRA; HST/GST number if registered
Contact Details
- Working mobile number for two-step verification — use a number that can receive both calls and SMS
- Business email address on your own domain — do not use a personal Gmail or Hotmail address
Individual Plan vs Professional Plan Which Should
Amazon Sellers Choose?
| Feature | Individual Plan | Professional Plan |
|---|---|---|
| Monthly fee | $0 / AED 0 / £0 / equivalent | $39.99/month (approx. AED 147 / £31 / AUD 59) |
| Per-item fee | $0.99 per item sold (or local equivalent) | None |
| Buy Box eligibility | No | Yes |
| Amazon FBA access | No | Yes |
| Advertising tools | No | Yes |
| Bulk listing uploads | No | Yes |
| Brand Registry eligibility | No | Yes |
| Multi-user account access | No (single login) | Yes |
| Available on all marketplaces | Yes | Yes |
| Best for | Testing only | All serious sellers, every marketplace |
Recommendation: The Professional plan pays for itself once you sell more than 40 items per month on any marketplace. If you plan to advertise, use FBA, or enrol in Brand Registry, the Professional plan is the only option.
Amazon Seller Account Setup
Step-by-Step Process
Go to Seller Central Portal
Use the correct regional Seller Central portal for your target marketplace. Do not register on the wrong portal because Amazon accounts are marketplace-specific.
Create Your Account
Click "Sign Up" and create a new account using your business email address. Avoid using a personal email.
Verify Email Address
Amazon will send a one-time password (OTP) to verify your email address. Enter the code to continue.
Select Business Location
Choose the country or region where your business is legally registered.
Choose Business Type
Match your business registration exactly: Sole Proprietor, Private-Owned Business, Publicly-Owned Business, or State-Owned Business.
Enter Legal Business Name
Enter your company name exactly as it appears on your registration documents, including punctuation and abbreviations.
Enter Personal Information
Provide your full legal name, date of birth, and residential address as shown on your passport.
Add Mobile Number
Add an active mobile number for account security and verification.
Enable Two-Step Verification
Use Google Authenticator or Authy for stronger security instead of SMS verification.
Enter Business Address
Your business address must match your company registration documents exactly.
Select Selling Plan
Choose the Professional selling plan for serious Amazon sellers.
Add Business Bank Account
Add a bank account in your company name to receive Amazon disbursements.
Add Credit or Debit Card
Add a valid business credit or debit card for subscription fees and Amazon charges.
Complete Tax Interview
Go to Settings → Account Info → Tax Information and complete the required tax forms. Non-US sellers generally complete the W-8BEN-E form.
Upload Verification Documents
Upload a colour scan of your passport and proof of address dated within the last 90 days.
Identity Verification & Approval
Complete any Identity Proofing Interview (IPI), set up your Amazon store name, and wait for Amazon's final approval.
Amazon Global Selling How to Sell
on Multiple Marketplaces
Amazon's Unified Account Structures
| Account Structure | Marketplaces Covered | What Is Unified |
|---|---|---|
| North America Unified Account (NAFU) | amazon.com (USA), amazon.ca (Canada), amazon.com.mx (Mexico) | One Seller Central login, one product catalogue, separate inventory and tax per country |
| Europe Unified Account (EFN / Pan-EU) | amazon.co.uk (UK), amazon.de (Germany), amazon.fr (France), amazon.it (Italy), amazon.es (Spain), amazon.nl (Netherlands), amazon.se (Sweden), amazon.pl (Poland), amazon.com.be (Belgium) | One Seller Central login, one product catalogue, cross-border FBA optional (Pan-EU FBA) |
| Middle East (separate accounts) | amazon.ae (UAE), amazon.sa (Saudi Arabia), amazon.eg (Egypt) | Separate accounts, no unified structure as of June 2026 |
| Asia-Pacific (separate accounts) | amazon.co.jp (Japan), amazon.com.au (Australia), amazon.sg (Singapore), amazon.in (India) | Separate accounts, no unified structure as of June 2026 |
| Brazil (separate account) | amazon.com.br (Brazil) | Separate account, separate registration and tax requirements |
Key point: You can register for all Amazon marketplaces using a single UAE Free Zone company as your registered entity. Innovex Enterprises helps UAE-based sellers set up the correct company structure, bank accounts, and tax registrations to trade on any combination of Amazon marketplaces worldwide.
Amazon Seller Account Setup for the
Middle East (UAE & Saudi Arabia)
Amazon UAE — amazon.ae
UAE Trade License Options for Amazon Sellers:
| License Type | Cost (approx.) | Who It Suits |
|---|---|---|
| DED eTrader License (Dubai) | AED 1,070/year | UAE residents only, home-based sellers |
| DED Trader License (Dubai) | AED 1,370/year | UAE residents, home-based and Dubai-based businesses |
| SPC Free Zone e-Commerce License | From AED 5,750 | Non-residents and UAE residents, Free Zone company with visa eligibility |
| DMCC e-Commerce License | Varies (higher cost) | Sellers requiring a premium Dubai Free Zone address |
| RAKEZ e-Commerce License | From AED 4,200 | Cost-effective Free Zone option for non-residents |
| Meydan Free Zone License | From AED 4,100 | Entry-level Free Zone solution for UAE and international sellers |
Additional requirements for amazon.ae:
- UAE corporate bank account: Amazon UAE disburses to UAE bank accounts only. Personal accounts are not accepted.
- UAE TRN: Required if your UAE-sourced revenue exceeds AED 375,000/year. Register with the UAE FTA.
- Verification timeline: 2 to 5 business days after document submission.
Amazon Saudi Arabia — amazon.sa
Register at sell.amazon.sa. Amazon Saudi Arabia launched in 2020 and is one of the fastest-growing Amazon marketplaces in the world. UAE-based sellers are well-positioned to sell on amazon.sa using their existing company structure.
- Saudi Commercial Registration (CR): Saudi nationals and Saudi-incorporated companies must hold a CR. Non-Saudi sellers can often use a valid UAE trade license, but requirements are updated regularly — confirm with Amazon Saudi Arabia’s seller support before registering.
- Saudi bank account: Amazon SA disburses to Saudi or international bank accounts via Hyperwallet. Check current supported bank types at sell.amazon.sa.
- VAT registration (Saudi FTA): Mandatory if annual Saudi-sourced revenue exceeds SAR 375,000. Saudi VAT rate is 15%.
- ZATCA compliance: Saudi Arabia’s Zakat, Tax and Customs Authority (ZATCA) requires e-invoicing compliance for VAT-registered sellers as of 2024.
- Verification timeline: 5 to 10 business days — longer than other marketplaces due to Saudi document verification requirements.
Amazon Seller Account Setup for North America
(USA, Canada & Mexico)
Amazon USA — amazon.com
Register at sellercentral.amazon.com. The USA marketplace is the world’s largest. Non-US resident sellers need US-specific setup:
- US LLC or US corporation: Register a US LLC (Wyoming, Delaware, or Florida recommended). You do not need to visit the USA to form an LLC.
- EIN from the IRS: Apply via Form SS-4 or the IRS online portal. Your formation agent should obtain this for you.
- US business bank account: Neo-banks Mercury, Relay, and Wise Business are accepted for non-US residents.
- W-8BEN-E tax form: Complete this in Settings → Account Info → Tax Information. Certifies your business is not a US tax resident and exempts most non-US sellers from US withholding tax.
- FBA sales tax nexus warning: Storing FBA inventory in US warehouses creates sales tax nexus in those states. Get US tax advice before sending inventory to FBA.
- Verification timeline: 24 to 72 hours for most accounts.
Amazon Canada — amazon.ca
Activated automatically once you have a North America Unified Account on amazon.com. Selling into Canada has separate tax obligations:
- Canadian bank account or Payoneer/Wise: Amazon Canada can disburse to international bank accounts via Payoneer or Wise Business. A Canadian bank account is not mandatory for non-Canadian sellers.
- GST/HST registration: Required once your Canadian-sourced annual revenue exceeds CAD 30,000. Register with the Canada Revenue Agency (CRA).
- Québec QST: If selling to customers in Québec, register for Québec Sales Tax (QST) separately — it is not part of the federal GST/HST.
- Verification timeline: Same as amazon.com — 24 to 72 hours via the unified account.
Amazon Mexico — amazon.com.mx
Also activated via the North America Unified Account. Mexico has distinct requirements:
- Mexican RFC: Non-Mexican sellers can list on amazon.com.mx without a Mexican RFC (tax ID), but a Mexican bank account or Payoneer account is needed for disbursements.
- Mexican VAT (IVA): 16% VAT applies to sales in Mexico. Non-resident sellers may need to register for IVA if they exceed MXN 300,000 in annual revenue from Mexico.
- Currency: Amazon Mexico disburses in Mexican pesos (MXN). Use Wise or Payoneer to convert to USD, AED, or GBP.
- Verification timeline: 24 to 72 hours via the unified account.
Amazon Seller Account Setup for Europe
(UK, Germany, France, Italy, Spain & More)
Amazon’s European Unified Account covers 9 marketplaces from a single Seller Central login: amazon.co.uk (UK), amazon.de (Germany), amazon.fr (France), amazon.it (Italy), amazon.es (Spain), amazon.nl (Netherlands), amazon.se (Sweden), amazon.pl (Poland), and amazon.com.be (Belgium).
Register at sellercentral.amazon.co.uk or sellercentral.amazon.de — both create a European Unified Account. You can list on all 9 marketplaces from one account, with localised pricing per marketplace.
Amazon UK — amazon.co.uk
- UK LTD Certificate of Incorporation: From Companies House. UK LTD registration completes in 24 to 48 hours.
- UK bank account: UK current account or Wise Business with UK account details.
- UK VAT number: Required when UK-sourced turnover exceeds £90,000/year (rolling 12 months). Add in Account Info → VAT/GST Registration Number.
- EORI number: Required for sellers importing goods into the UK. Apply at the UK government portal.
- Verification timeline: 24 to 48 hours.
Amazon Germany — amazon.de
Germany is Amazon’s largest European marketplace by revenue. German-specific requirements:
- German VAT number (Umsatzsteuer-ID): Required for all sellers storing inventory in Germany or shipping to German customers above the threshold. Apply with the Bundeszentralamt für Steuern (BZSt) or the relevant German state tax authority.
- Extended Producer Responsibility (EPR): Sellers placing packaging, batteries, or electronics on the German market must register with an approved compliance scheme (e.g., Interzero, Landbell) and register with the LUCID packaging register.
- Product liability insurance: Amazon Germany recommends product liability insurance for B2C sellers. Some product categories require it.
- Language requirement: German product listings must be in German. Customer service response in German is required within 24 hours.
Amazon France, Italy & Spain
- France VAT: Required when French-sourced turnover exceeds €85,800/year. France also has an Extended Producer Responsibility (EPR) requirement — register via ADEME’s national EPR registry.
- Italy VAT: Required when Italian-sourced turnover exceeds €85,000/year. Italy has strict invoicing requirements — all B2B sales require electronic invoices (Fattura Elettronica) issued through the SDI (Sistema di Interscambio).
- Spain VAT: Required when Spanish-sourced turnover exceeds €85,000/year. Spain also has EPR obligations for packaging.
EU VAT One-Stop-Shop (OSS)
Important for all EU sellers: If you sell cross-border to consumers in multiple EU countries and your total EU cross-border sales exceed €10,000/year, you must register for the EU VAT One-Stop-Shop (OSS) scheme. OSS lets you file a single quarterly VAT return covering all EU sales instead of registering for VAT in every EU country individually.
Amazon Seller Account Setup for Asia-Pacific
(Australia, Japan, Singapore & India)
Amazon Australia — amazon.com.au
Register at sellercentral.amazon.com.au. Australia is a strong English-language market with high average order values.
- ABN (Australian Business Number): Register at the Australian Business Register (ABR). Non-residents can obtain an ABN without an Australian address in most cases.
- Australian bank account or Payoneer: Amazon Australia disburses in AUD. Payoneer and Wise are accepted for non-resident sellers.
- GST registration: Required when Australian-sourced annual turnover exceeds AUD 75,000. Australian GST rate is 10%.
- Low Value Import Threshold: Goods imported into Australia with a value below AUD 1,000 are subject to GST at import. Register for GST and add it to your pricing.
- Product safety compliance: Products sold in Australia must meet Australian safety standards (AS/NZS). Electrical products require Australian regulatory compliance marking.
- Verification timeline: 2 to 5 business days.
Amazon Japan — amazon.co.jp
Register at sellercentral.amazon.co.jp. Japan is Amazon’s largest Asia-Pacific marketplace and has strict product compliance standards.
- Company registration documents: Foreign companies can sell on amazon.co.jp without a Japanese entity, using foreign company registration documents and a passport.
- Japanese bank account or Payoneer: Amazon Japan disburses in JPY. Payoneer and Wise are widely used by international sellers.
- Japanese Consumption Tax (JCT): 10% JCT applies to all sales in Japan. Non-resident sellers with Japan-sourced revenue exceeding JPY 10 million must register for JCT with the Japanese National Tax Agency.
- Product safety and labelling: Products must comply with Japan’s PSE (Product Safety and Electrical Appliance & Material Safety Act) and PSC (Product Safety Consumer Products Act) standards. Labels must be in Japanese.
- Language: All product listings on amazon.co.jp must be in Japanese. Using Amazon’s translation service or a local language partner is strongly recommended.
- Verification timeline: 3 to 7 business days — Japan has the most thorough verification process of all Amazon marketplaces.
Amazon Singapore — amazon.sg
Register at sellercentral.amazon.sg. Singapore is Amazon’s hub for South-East Asian expansion.
- Company registration (ACRA): Singapore-incorporated companies register with ACRA. Non-residents can sell using foreign company documents.
- Singapore bank account or Payoneer: Amazon Singapore disburses in SGD.
- GST registration: Required when Singapore-sourced annual revenue exceeds SGD 1 million. Singapore GST rate is 9% (as of 2024).
- Overseas Vendor Registration (OVR): Non-resident sellers supplying digital services or low-value goods (under SGD 400) to Singapore consumers must register under Singapore’s OVR scheme.
- Verification timeline: 2 to 5 business days.
Amazon India — amazon.in
Register at sellercentral.amazon.in. Amazon India requires an Indian-registered entity — foreign sellers cannot sell directly on amazon.in without an Indian company.
- Indian company registration: A Private Limited Company (Pvt Ltd) incorporated in India is required. Foreign nationals can incorporate an Indian company with FDI (Foreign Direct Investment).
- GSTIN (GST Identification Number): Mandatory for all sellers on amazon.in. Register with the Goods and Services Tax Network (GSTN).
- PAN card: A PAN (Permanent Account Number) is required for GST registration and bank account opening in India.
- Indian bank account: Amazon India disburses in INR to Indian bank accounts only.
- Verification timeline: 3 to 7 business days.
Top Supplier Countries for
Amazon Sellers
What Amazon Checks
- Name on your government ID matches your bank account name and registered company name exactly.
- Residential address matches your proof of address document.
- Documents are not expired, cropped, or poor quality.
- Your face matches your photo ID during the video call.
- Business type at registration matches your company registration documents.
How to Pass Amazon's Verification First Time
- Use a passport, not a driver's licence. Passports are accepted across all Amazon marketplaces. Driver's licences are not.
- Submit colour scans, not black-and-white copies. Amazon's automated system rejects black-and-white photocopies. Use a scanning app on your phone for clear colour images.
- Check your proof of address date. Bank statements and utility bills older than 90 days are rejected.
- Check name consistency before you start. The name on your passport, bank statement, and company registration must match exactly, including middle names, initials, and punctuation.
- Prepare for the IPI video call. The Identity Proofing Interview (IPI) is a live Amazon video call. Hold your original passport open and steady in front of the camera. Ensure good lighting and a clear camera. A blurry call or poor lighting can cause the verification to fail and require a restart.
If Amazon Requests Additional Documents
- Trade License or Certificate of Incorporation (business registration)
- Bank letter confirming your account is in your company name
- Business activity description
- Additional identity documents for all company directors or shareholders
Tax Information Setup in Amazon
Seller Central
Tax setup is marketplace-specific. Getting it wrong results in tax withholding from payouts or account suspension.
How to access: Settings → Account Info → Tax Information → Begin Tax Interview
| Marketplace | Tax Interview Type | Key Form / Action |
|---|---|---|
| amazon.com (USA) | W-8BEN-E for non-US business entities | Certifies you are not a US tax resident and exempts most payouts from US withholding tax |
| amazon.co.uk (UK) | UK VAT number entry | Enter in Account Info → VAT/GST Registration Number |
| amazon.de and EU marketplaces | EU VAT number per country + OSS registration | Confirm VAT registration for each EU marketplace where you sell |
| amazon.ae (UAE) | TRN entry (if VAT-registered) | Enter UAE TRN in Account Info → VAT/GST Registration Number |
| amazon.sa (Saudi Arabia) | ZATCA VAT number entry | Required for VAT-registered sellers |
| amazon.com.au (Australia) | ABN and GST status | Enter ABN and GST registration status |
| amazon.co.jp (Japan) | Japan Consumption Tax number (if registered) | Enter JCT registration number if annual Japan revenue exceeds JPY 10M |
| amazon.in (India) | GSTIN (mandatory) | GSTIN is required at account creation on amazon.in |
W-8BEN-E warning for all non-US sellers on amazon.com: Sellers who skip the W-8BEN-E tax interview may have Amazon withhold 30% US federal tax from every payout regardless of whether they owe US tax. Complete this on the day your account is approved.
FBA or FBM? Choosing Your Fulfilment
Method at Setup
| Feature | FBA (Fulfilment by Amazon) | FBM (Fulfilment by Merchant) |
|---|---|---|
| Who ships to the customer | Amazon (from Amazon warehouse in-market) | You or your third-party logistics (3PL) provider |
| Prime badge eligibility | Yes, automatic | Only via Seller Fulfilled Prime |
| Storage cost | Amazon warehouse fees apply | Your warehouse or 3PL cost |
| Customer service | Amazon handles | You handle |
| Listing visibility | Higher (Prime badge boost) | Lower for non-Prime eligible items |
| Professional plan required | Yes, FBA requires a Professional plan | No, works on both plans |
| Available on all marketplaces | Yes (where FBA is active) | Yes |
| Tax nexus implication | Storing inventory creates local tax nexus | No local tax nexus from storage |
| Best for | High-volume product sellers | Low-volume, heavy, custom, or perishable items |
Recommendation: Most new Amazon sellers start with FBA. It removes the logistics burden and makes listings Prime-eligible from day one. Sellers expanding to multiple markets should consider Cross-Border FBA (CBF) — Amazon ships from a single warehouse to customers across a region — before committing to local FBA in each market.
Identity Verification How to Pass
Amazon's Check First Time
Amazon’s identity verification checks that every detail across your submitted documents is consistent. Mismatches flag your account for a manual review that adds days or weeks to the timeline.
Check Account Health
Go to Performance → Account Health and confirm your account health status is marked as "Good". Resolve any warnings or policy flags immediately.
Verify Payment Settings
Navigate to Settings → Account Info → Deposit Methods and confirm your bank account is connected correctly for marketplace disbursements.
Configure Shipping Settings
Set up shipping templates, delivery regions, transit times, and shipping rates for every marketplace where you plan to sell.
Review Tax Settings
Confirm your tax interview is complete and verify all VAT, TRN, EIN, or other tax numbers are correctly entered.
Enable Secure Login
Open Settings → Login Settings and switch from SMS verification to an authenticator app for improved account security.
Apply for Brand Registry
If you own a registered trademark, submit your Brand Registry application as soon as possible to protect your brand and unlock additional tools.
Create Your First Product Listing
Go to Catalog → Add Products and create your first listing. FBA sellers should also prepare and send inventory to Amazon fulfillment centers.
Launch Advertising Campaigns
After your product is live and in stock, open Advertising → Campaign Manager and launch your first Sponsored Products campaign.
How Long Does Amazon Seller
Account Setup Take?
| Amazon Marketplace | Typical Approval Timeline | Common Delay Causes |
|---|---|---|
| amazon.com (USA) | 24 to 72 hours | W-8BEN-E not completed, name mismatch, no EIN |
| amazon.ca (Canada) | 24 to 72 hours (via unified account) | GST/HST registration missing for high-volume sellers |
| amazon.com.mx (Mexico) | 24 to 72 hours (via unified account) | IVA registration query from Amazon |
| amazon.ae (UAE) | 2 to 5 business days | Trade license mismatch, no UAE bank account |
| amazon.sa (Saudi Arabia) | 5 to 10 business days | Saudi CR verification, ZATCA compliance check |
| amazon.co.uk (UK) | 24 to 48 hours | Missing UK VAT number, EORI not provided |
| amazon.de (Germany) | 2 to 4 business days | German VAT and EPR registration pending |
| amazon.fr (France) | 2 to 4 business days | French VAT and EPR registration pending |
| amazon.it (Italy) | 2 to 4 business days | Fattura Elettronica compliance not set up |
| amazon.es (Spain) | 2 to 4 business days | Spanish VAT registration pending |
| amazon.com.au (Australia) | 2 to 5 business days | ABN and GST status not confirmed |
| amazon.co.jp (Japan) | 3 to 7 business days | Japanese language compliance, PSE/PSC documentation |
| amazon.sg (Singapore) | 2 to 5 business days | OVR scheme registration for low-value goods |
| amazon.in (India) | 3 to 7 business days | Indian company required, GSTIN verification |
Common Amazon Seller Account Setup
Mistakes to Avoid
- Registering on the wrong portal: amazon.com, amazon.ae, and amazon.co.uk are different portals. Registering your UAE account on amazon.com creates a separate US account — not a UAE one. Always use the correct marketplace URL.
- Name mismatch across documents: The name on your passport, bank statement, and company registration must match exactly — across every marketplace. Even a missing middle name triggers a hold.
- Expired or poor-quality documents: Low-resolution scans and black-and-white copies are rejected by Amazon’s automated system. Proof of address must be dated within 90 days of submission.
- Using a personal bank account: Amazon requires a business bank account in your company name across all marketplaces. Personal accounts are rejected.
- Wrong business type at registration: Selecting “Sole Proprietor” when you have a registered company causes verification failures.
- Rushing the IPI video call: Poor lighting, a blurry camera, or not having your physical documents ready causes the call to fail. The process restarts from the beginning.
- Skipping the W-8BEN-E on amazon.com: Non-US sellers who skip the tax interview may have Amazon withhold 30% US federal tax from every payout.
- Missing local VAT/tax registration: Selling on amazon.de, amazon.fr, or amazon.com.au without the required VAT/GST registration violates local tax law and Amazon’s seller policy.
- Creating multiple accounts without permission: Creating a second Amazon seller account without explicit Amazon permission leads to permanent suspension of both accounts.
- Ignoring Extended Producer Responsibility (EPR): Germany, France, Spain, and other EU markets require EPR registration for sellers placing packaging or electronics on the market. Non-compliance leads to listing removal.
What to Do After Your Amazon Seller
Account Is Approved
Create your first product listing: Use Catalog → Add Products or upload a bulk file for multiple SKUs.
Send your first FBA shipment: If using FBA, create a shipment plan in Inventory → Manage FBA Shipments.
Apply for Amazon Brand Registry: If your trademark is registered, apply immediately for listing protection and advertising access.
Launch your first Sponsored Products campaign: Once your listing is live and in stock, start advertising.
Register for VAT in each active marketplace: Register before approaching the threshold in each country — UAE (AED 375,000), UK (£90,000), Germany/France/Italy/Spain (€85,000), Australia (AUD 75,000).
Set up accounting software: Link Seller Central to accounting software from day one. Multi-marketplace selling creates currency conversion, VAT, and FBA fee tracking complexity.
Expand to additional marketplaces: Once your first marketplace is stable, activate additional marketplaces. Your UAE Free Zone company can support expansion to any Amazon marketplace globally.
How Innovex Enterprises Helps with
Amazon Seller Account Setup
Document preparation
We review all company and identity documents before submission to catch any mismatches Amazon will flag.
Registration
We complete Seller Central registration on your behalf using your verified documents.
Verification support
We prepare you for the IPI video call and brief you on what to present and how.
Tax interview
We complete the W-8BEN-E or other required tax interview forms correctly across all active marketplaces.
VAT and tax registration
We handle UAE TRN, UK VAT, German VAT, Australian GST, EU VAT OSS, and other local tax registrations required for each marketplace.
Store setup
We configure your store name, seller profile, shipping settings, and account health monitoring from day one.
Multi-marketplace strategy
We advise on the right company structure, bank accounts, and tax registrations to trade on any combination of Amazon marketplaces from a single UAE entity.
Our End-to-End Amazon Seller Business
Setup Services
- Company formation in UAE, USA, UK, and globally
- Business bank account opening — UAE banks, US neo-banks, UK and EU challenger banks
- Amazon seller account registration and verification support — all marketplaces
- VAT registration: UAE TRN, UK VAT, EU VAT, EU VAT One-Stop-Shop (OSS), Australian GST
- Trademark registration: UAE, USA, UK, EU, and international (Madrid Protocol)
- Amazon Brand Registry enrolment and brand protection across all marketplaces
- Corporate tax registration and compliance — UAE, UK, USA, and more
- Ongoing accounting and bookkeeping tailored for multi-marketplace Amazon sellers
- Amazon PPC management and brand growth services across all marketplaces
Frequently Asked Questions
What do I need to set up an Amazon seller account?
Which Amazon marketplace should I start with?
Can I sell on multiple Amazon marketplaces with one company?
How long does Amazon seller account setup take?
Can I set up an Amazon seller account in the UAE without a trade license?
What is the W-8BEN-E form and do I need it?
Do I need a separate Amazon account for each marketplace?
Not always. Amazon’s North America Unified Account covers USA, Canada, and Mexico in one account. Amazon’s European Unified Account covers UK, Germany, France, Italy, Spain, Netherlands, Sweden, Poland, and Belgium. However, Middle East (UAE, Saudi Arabia) and Asia-Pacific (Japan, Australia, Singapore, India) marketplaces require separate account registrations.
Can I set up an Amazon US account from the UAE?
What is the IPI video call on Amazon?
Do I need VAT registration to set up an Amazon seller account?
What is Extended Producer Responsibility (EPR) and does it affect Amazon sellers?
Can I use a personal bank account for Amazon seller payouts?
What is Amazon Global Selling?
Can Innovex set up my Amazon seller account for me?
Book a Consultation
Ready to set up your Amazon seller account on any marketplace? Book a free consultation with Innovex Enterprises. Our Amazon setup specialists handle every step — from document preparation and registration through to verification, tax interview, VAT registration, and store configuration — for every Amazon marketplace globally.
