When shoppers can’t touch your product, visuals do the talking. At Innovex, we specialize in crafting high-impact product imagery and videos that don’t just meet Amazon’s requirements — they sell.
Step-by-Step Visual Content Creation Process at Innovex
We follow a structured, client-focused workflow to ensure your brand stands out in a competitive marketplace:
1. Visual Content Strategy & Planning
We begin by understanding your product, audience, and brand positioning. Our creative team:
- Analyzes top competitors in your niche
- Identifies visual content gaps in your current listing
- Outlines a custom image and video storyboard to highlight your product’s key selling points
You’ll get a full visual content plan before we shoot anything — with image types, angles, and messaging clearly mapped out.
2. Professional Product Photography
Once the plan is approved, we:
- Receive the product sample (you can ship directly to our studio or sourcing partner)
- Capture high-resolution studio shots on white background for the main image
- Take lifestyle photos showing real-life use (e.g., in a kitchen, bathroom, or gym)
- Create infographic-style images that show dimensions, features, benefits, or how-to-use steps
- Optionally provide 360-degree or zoom-in shots for detailed inspection
All images are:
- Shot by experienced commercial photographers
- Edited to Amazon’s image guidelines (size, resolution, no watermarks, etc.)
- Optimized for both desktop and mobile performance
3. Engaging Product Videography
Video is the future of e-commerce, and we help you get ahead. Depending on your brand needs, we create:
- Product demo videos showing how your item works
- Lifestyle reels for emotional storytelling (perfect for A+ and social ads)
- Unboxing and setup guides to educate and build trust
- Voice-over or text overlay formats depending on your target market
We keep all Amazon video policies in check — including length, file size, formats, and content rules — so your listing won’t get flagged.
4. Feedback & Final Delivery
We share watermarked previews with you for feedback. Once approved, we deliver:
- Amazon-ready files (JPEG/PNG for images, MP4 for videos)
- Cropped and optimized formats for Amazon, Shopify, and social ads (if needed)
- A full visual content kit you can reuse for email marketing or your website
Why It Matters
Better visuals = more clicks, more time on page, and higher conversion rates.
When shoppers clearly understand what they’re buying — and how it improves their life — they’re more likely to purchase. Innovex helps you turn browsers into buyers with top-tier creative.
Let Innovex handle your product photography and videography from start to finish — so your brand looks as premium as it really is.
