Launching your private label product is just the beginning — ranking it on Amazon is where the real challenge begins. At Innovex, we don’t just run ads — we build a full-funnel strategy to help your product rank organically, boost visibility, and grow profitably through Amazon PPC.
Our End-to-End Amazon PPC & Ranking Process
Here’s how Innovex takes charge of your advertising and ranking, step by step:
1. Keyword Research & Data-Driven Strategy
Before we spend a single dollar on ads, we do a deep dive into keyword research:
- Identify high-converting, low-competition keywords using tools like Helium 10, Brand Analytics, and Search Query Performance
- Analyze what’s working for top competitors
- Segment keywords based on intent (informational, branded, purchase-ready)
This helps us build targeted campaigns that align with how your ideal customer actually searches.
2. PPC Campaign Setup & Launch
We set up Sponsored Product, Sponsored Brand, and Sponsored Display campaigns based on your product’s goals — whether it’s visibility, brand awareness, or immediate sales.
Each campaign is carefully structured:
- Auto campaigns for discovery and keyword mining
- Manual campaigns for scaling proven keywords
- Product targeting to appear on competitor listings
- Brand campaigns to build long-term brand recall
We handle:
- Ad copywriting
- Campaign grouping
- Budget allocation
- Daily bid settings
- Negative keyword filtering to cut waste
3. Ongoing Campaign Management & Optimization
Amazon PPC is not “set and forget.” We optimize your campaigns every single week by:
- Reviewing ACoS, TACoS, CTR, CVR, ROAS
- Adjusting bids based on performance
- Pausing underperforming keywords
- Allocating more budget to winning campaigns
- Testing new ad placements (like video ads or top-of-search boosts)
We make sure your ads bring profitable traffic — not just clicks.
4. Ranking Support Beyond Ads
Our goal isn’t just to run PPC — it’s to help your product rank organically. That’s why we also:
- Monitor keyword ranking shifts
- Use search-find-buy strategies during launch (if required)
- Optimize your listings for relevance and conversion to support the ads
- Align inventory and pricing with ad spikes so you never go out of stock mid-campaign
Transparent Reporting & Weekly Updates
You’ll receive:
- Weekly PPC performance reports
- Keyword ranking snapshots
- Scaling recommendations
- Ad spend vs. sales breakdown
So you always know where your money’s going and what’s working.
Why Choose Innovex for Amazon PPC?
Because we manage Amazon ads like business owners — not just marketers. We care about profit, not just impressions.
Whether you’re launching your first product or scaling a brand across multiple marketplaces (USA, UAE, UK), our team handles the complexity while you focus on growth.
