Let’s be real — product research isn’t the fun part
But it’s where everything starts. Get this wrong, and nothing else really matters.
So how do you find a good product for private label?
Start with problems. Not products.
What are people annoyed with? What’s breaking? What’s missing?
Scroll Amazon reviews. Dive into Reddit threads. Check TikTok “must-haves” but… don’t blindly follow trends. Trends die fast.
Instead, look for stuff that’s been around for a while and still selling steady.
That’s where the real gold is.
Some quick filters I always use:
- Sells for $20–$50
- Not too competitive (check the number of reviews)
- Small and lightweight (you’ll thank yourself later)
- Not seasonal
- Can be improved or branded better
Also — avoid fragile stuff, electronics, and anything that touches food or skin (at least in the beginning). Too many regulations.
Now for sourcing…
Alibaba is your best friend. But don’t just contact one supplier and call it a day.
Message at least 5 to 10.
Compare prices.
Ask questions.
Get samples. Always. Don’t skip that part. You need to feel the product in your hands before you invest.
If the supplier takes days to reply or avoids your questions — move on. You’ll need someone reliable once orders start coming in.
Also, try negotiating. But do it respectfully. You’re not just buying a product — you’re building a partnership.
Bonus tip:
Look beyond Alibaba. Use sites like 1688 (need help with translation tho), or attend trade shows online. Sometimes better prices, better quality.
Final thoughts
Finding a product and supplier takes time. Don’t rush. This is where your whole brand begins.
And trust me — a little extra effort here saves a ton of stress later.
