Amazon PPC (Pay-Per-Click Advertising)

Launching your product is just the beginning. Without visibility, even the best products get buried under thousands of listings. That’s where PPC (Pay-Per-Click Advertising) on Amazon comes in — and that’s where Innovex helps you take control.

Strategic PPC Campaign Setup — Tailored to Your Brand Goals

At Innovex, we don’t believe in copy-paste ad strategies. We build custom PPC campaigns based on your unique goals — whether it’s ranking a new product, boosting visibility during launch, or scaling profits on an existing ASIN.

We manage and optimize all major ad types:

  • Sponsored Products — to show your product in front of ready-to-buy customers on search and product pages.
  • Sponsored Brands — to highlight your full product range with a branded banner across relevant keywords.
  • Sponsored Display — to retarget shoppers and appear across competitor listings and customer browsing history.

Deep Keyword & Competitor Research

Success with Amazon ads starts with finding the right keywords. We use advanced tools like Helium 10, Jungle Scout, and Amazon Brand Analytics to uncover:

  • High-volume search terms
  • Long-tail, low-competition keywords
  • Competitor keyword gaps you can dominate

We also analyze your top competitors to understand how they rank, what they’re spending on ads, and where you can outperform them.

Smart Budgeting & Bid Management

Every dollar matters. That’s why we monitor your campaign daily and make real-time bid adjustments to control ACoS (Advertising Cost of Sales) and maximize ROI. Whether your goal is aggressive ranking or efficient scaling, we adjust budgets based on performance — not guesswork.

Our team constantly tests:

  • Keyword match types (broad, phrase, exact)
  • Product targeting vs. keyword targeting
  • Dayparting and placement optimization
  • Negative keywords to cut wasted spend

Weekly Reviews & Real-Time Optimization

Amazon PPC is not “set it and forget it.” We run weekly performance audits for every campaign we manage. This includes:

  • Keyword performance breakdown
  • Ad placement analysis
  • ACoS, TACoS, CTR, and CVR tracking
  • Suggested scaling or cutbacks

You’ll get transparent reporting and actual recommendations — no vague dashboards or vanity metrics.


Why Innovex?

We don’t just manage ads — we build ad strategies that grow your private label brand long-term. Our focus is not just clicks, but conversions, ranking, and profitability. Whether you’re launching your first product or optimizing a 6-figure catalog, our PPC management is tailored, data-backed, and results-driven.

Want help with your Amazon ads?
Let Innovex take the stress off your hands. We’ll build, monitor, and scale your PPC campaigns — so you can focus on growing your brand.

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